Privacy Policy

Happs are committed to respecting and protecting the privacy rights and personal information of all visitors to our website. This privacy policy is intended to provide you with information on how we collect, use, disclose and store the information that you provide to us through our website so that you can make appropriate choices for sharing information with us. In addition to our Privacy Policy, Happs is bound by the Australian Privacy Principles (APPs) set out in the Privacy Act 1988 (Commonwealth). Happs will only collect, use or disclose your personal information in accordance with this policy and the Privacy Act.

“Personal Information” means information whether or not an opinion (including information or an opinion forming part of a database), whether true or not, and whether recorded in a material form or not, about a person whose identity is apparent, or can be reasonably ascertained, from the information or opinion.


Collection of Personal Information through our website

We usually do not require that visitors reveal any personal information such as name, address, telephone number, email address and/or hardware/software information in order to access our website. However, visitors who do not wish to share personal information may not be able to access certain areas or participate in certain activities (such as entering a promotion) that require registration.

Although information may be required to participate in certain promotions offered through our website, participants provide information on a voluntary basis only. Generally, we may wish to collect personal information for the purpose of; participation in online contests or other promotions; responding to questions or comments sent through our website; improving our website and the services and products we offer you.
Should you wish to participate in certain promotions offered through our website, we may ask you to provide the following information:

  • Name
  • Age and/or date of birth
  • Address
  • Telephone number
  • Email address
  • Postcode
  • Gender
  • Store where product was purchased
  • Product purchased.

How Your Information is Collected

  • Member/VIP applications
  • Competition/entry forms
  • Online promotions
  • 3rd party promotions
  • Cellar Door feedback and
  • Social media channels.

Collection of Demographic Information

From time-to-time we will offer visitors the chance to answer questions about their favourite Happs products and other issues. This general and demographic information (e.g., gender, State or Territory and date of birth) is collected anonymously and will not be linked to any personal information, through cookies or other methods, without the approval of the user. (To learn more about what “cookies” are and how we may use them, please see the section below titled “Cookies”.)


Cookies are bits of electronic information that a website can transfer to a visitor’s hard drive to help tailor and keep records of his or her visit to the website. Cookies allow website operators to better tailor website visits to individual preferences. The use of cookies is standard on the Internet and many major websites use them.

Log Files

We may use log files to gather statistics about our users’ browsing habits and to assess overall website activity, including how many “hits” a particular web page is getting. These entries are generated anonymously and enable us to track interest in specific promotions, troubleshoot technical concerns and provide you with content that is most interesting to you. We also use the log file entries for our internal marketing and demographic studies, so that we can constantly improve the online services we provide you. Log files are used internally only and are not associated with any particular user, computer or browser.

Where Your Information is Stored

We may store your information in electronic form on servers that are located within Australia. We take reasonable steps to protect the personal information we hold from misuse, interference and loss, and from any unauthorised access, modification or disclosure.

How We Use Your Information/Purpose for Your Information

Personal information, which we collect for a particular promotional purpose through our website, will be saved and used only for that purpose, unless the participant chooses to opt into one of the programs discussed below or opt in to receive future communications from

Accuracy & Security

We seek to maintain reasonable security measures in order to attempt to protect against the loss, misuse or alteration of personal information under our control. Unfortunately, there is no such thing as perfect security. As a result, although we strive to protect your personally identifying information, we cannot ensure or warrant the security of any information you transmit to us through or in connection with our website. Furthermore, to the extent permitted by law, Happs accepts no responsibility and/or liability for any such disclosures of your personal information.

How you can make a Complaint

Please forward complaints in writing to:

Stacey Lewis, Sales and Marketing Manager


Tel: +61 8 9755 3300

Contact Us

For further information on our privacy policy, or for questions on information that we may have collected from you, or should you wish to have your name removed from our mailing list, or if you wish to update or amend any of your personal information that we may be in possession of, please contact us by either of the following methods and we will be happy to review, update or change your record status as appropriate.