Remembering Jake and Callum
This September – Jake’s birthday month – Happs is proud to honour the lives of Jake and Callum Robinson. Two adventurous brothers who lived boldly and gave generously.
Jake had a deep love for rosé. He called it “diesel” – his way of saying it was top shelf, worthy of any good moment. That name stuck, and now it fuels something bigger.
This September, we’re turning every bottle of Happs Bone Dry Rosé into a Fuel for Good.
50% of all rosé sales go to the Callum and Jake Robinson Foundation, supporting the causes they cared about most.
Your Purchase Makes a difference
When you purchase a bottle of rosé this September, you’re supporting the Callum and Jake Robinson Foundation and fuelling impact in three key areas:
Coastal Cleanups
Jake had a deep love for the ocean and was passionate about protecting the coastlines he called home. Your purchase helps fund clean-up efforts that keep our beaches beautiful.
Diabetic Athletes
Callum lived with type 1 diabetes and was a proud advocate for young people managing the condition. Funds support programs that empower diabetic athletes to stay active and thrive.
Lacrosse for all
A talented player and coach, Callum believed everyone should have access to the game he loved. Your support helps grow youth lacrosse and open up opportunities across communities.
Buy Rosé, Fuel something good
This isn’t just any rosé – it’s Jake’s “diesel”. A fresh, vibrant drop made for good times and even better company.
This month, it does more.
Every bottle fuels change. Every glass honours their legacy.
Drink pink. Fuel good.
Share your story
We’d love to hear why you’re raising a glass.
Record a short video or message telling us your “diesel moment” or why you’re backing the Foundation.
Your stories keep the momentum going.
Want to give more?
You can also donate directly to the Callum and Jake Robinson Foundation.
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