Fuel For Good

Every purchase supports the Callum and Jake Robinson Foundation

Happs Wines has released a limited-edition rosé for the month of September in honour of Jake Robinson – a much-loved son, brother, friend and Happs regular. Jake, along with his brother Callum and friend Carter Rhoad, tragically lost their lives during a surfing trip in Mexico in 2024.

Remembering Jake and Callum

This September – Jake’s birthday month – Happs is proud to honour the lives of Jake and Callum Robinson. Two adventurous brothers who lived boldly and gave generously.

Jake had a deep love for rosé. He called it 'diesel' – his way of saying it was top shelf, worthy of any good moment. That name stuck, and now it fuels something bigger.

This September, we’re turning every bottle of Happs Bone Dry Rosé into a Fuel for Good.

50% of all rosé sales go to the Callum and Jake Robinson Foundation, supporting the causes they cared about most.

Why We Call it 'Diesel'

If you ever shared a glass of rosé with Jake Robinson, you’d
know he never called it that. To him, it was Diesel. Not because it was
strong - but because it was fuel. The kind that kept the good times rolling and
the night going long.

The story started like most good ones do - with mates, a
winery tour, and a nickname that just… stuck. What began as a bit of uni banter
quickly became Jake’s signature. He gave it a spin, cleaned it up, made it his
own - and from that day on, rosé was Diesel. And like all the best nicknames,
it caught on fast.

This collab with Happs is more than just a bottle. It’s a
tribute to our mate. To summer days that roll into long nights. To laughing
until your stomach hurts. To the pink drink that fuels unforgettable memories.
And to Jake - the guy who gave rosé its new name.

Your Purchase Makes a difference

When you purchase a bottle of rosé this September, you’re supporting the Callum and Jake Robinson Foundation and fuelling impact in three key areas:

Coastal Cleanups

Jake had a deep love for the ocean and was passionate about protecting the coastlines he called home. Your purchase helps fund clean-up efforts that keep our beaches beautiful.

Diabetic Athletes

Callum lived with type 1 diabetes and was a proud advocate for young people managing the condition. Funds support programs that empower diabetic athletes to stay active and thrive.

Lacrosse for all

A talented player and coach, Callum believed everyone should have access to the game he loved. Your support helps grow youth lacrosse and open up opportunities across communities.

Diesel edition-limited release

Buy Rosé, Fuel something good

This isn’t just any rosé – it’s Jake’s “diesel”. A fresh, vibrant drop made for good times and even better company.

This September, it does more. Every Diesel Edition bottle proudly wears the Callum & Jake Robinson Foundation sticker — a mark that 50% of your purchase goes directly to the causes they cared about most.

Free shipping on all Diesel Edition packs. Preorder now and your wine will be shipped in September.

Drink pink. Fuel good.

pREORDER nOW